Symbolism And Symbolism Of The Great Gatsby By F. Scott...

Annelise Conte Roe H English 10 December 2012 In every piece of great literature authors use symbols to convey a feeling or thought. The novel, For example, Lord the Flies, William Golding memorably uses a conch shell to represent order and the destruction of order. Or in To Kill a Mockingbird, Harper Lee uses the physical and metaphoric sense of the mockingbird to convey the idea of innocence and the loss of innocence. In The Great Gatsby, F. Scott Fitzgerald employs the use of symbols to enhance a tragic tale of the corruption and decay of the American dream in the 20s. Three powerful symbols employed by Fitzgerald in The Great Gatsby area green-light, the valley ashes and the eyes of Doctor T.J. Eckleburg to represent dreams and their unattainability, moral decay and decay of life, and the eyes of god watching us. The green-light is a light at the end of Daisy Buchanan’s dock, the woman Gatsby loves and yearns for and is a symbol for unattainable dreams. Jay Gatsby is a wealthy eccentric man that lives next to the narrator, Nick Carraway. The first chapter introduces the mysterious Gatsby by showing him stretching, â€Å"his arms toward the dark water in a curious way.† (21) Nick mystified looks across the water a observes, â€Å"nothing except a single green light.† (22) Every night Gatsby goes out observes the light and dreams of life he wants with Daisy. It is his guiding light towards his ultimate goal. The green light is described as, â€Å"minute and far away†(22) whichShow MoreRelatedSymbolism Of The Great Gatsby By F. Scott Fitzgerald1440 Words   |  6 Pages Katelyn Sullivan Professor Cahan College Writing (CUL-221624-01X) 30 November 2015 Symbolism in The Great Gatsby The Great Gatsby by F. Scott Fitzgerald is considered one of the greatest American novels ever written. A major aspect of the story is its symbolism, which is depicted through Fitzgerald’s views regarding American society in the 1920’s. Two significant elements of symbolism include, the green light and the eyes of Doctor T.J. Eckleburg. Each component to the storyline isRead MoreSymbolism Of The Great Gatsby By F. Scott Fitzgerald1764 Words   |  8 PagesSymbolism always plays an important role in literature. F. Scott Fitzgerald heavily uses symbolism in the novel The Great Gatsby. Fitzgerald uses specific symbols as a vehicle to drive the main themes throughout the novel. Carelessness of the upper class, false appearances versus reality, and disillusionment of the American dream are all important themes Fitzgerald portrays through his use of symbolism. The use of symbolism throughout the novel The Great Gatsby is key in advancing and uniting theRead MoreSymbolism O f The Great Gatsby By F. Scott Fitzgerald1130 Words   |  5 PagesSymbolism is commonly used in literature to change or deepen meanings or instill a different meaning to the mind of the readers. The reader is forced to think, make connections, and succeed in adding a new meaning to the novel. F. Scott Fitzgerald is a master of hiding deeper meanings behind a text as clearly showcased in the novel The Great Gatsby. The â€Å"iceberg theory† describes that only around 20% of the story is directly revealed through text. In comparison to an actual iceberg, that is usuallyRead MoreSymbolism Of The Great Gatsby By F. Scott Fitzgerald1060 Words   |  5 Pages1, 2015 Symbolism â€Å"The Great Gatsby† written by F. Scott Fitzgerald takes place during the roaring 20’s, an especially great time for the wealthy. Symbolism is used thoroughly throughout the book to allow us to see how differently people see things and how we are affected by certain things that are out of our control. The color green is used to make us aware of money, wealth, even the future such as the green light at the end of Daisy’s dock. Here it symbolizes the future that Gatsby hopes to resumeRead MoreSymbolism in The Great Gatsby by F. Scott Fitzgerald1029 Words   |  4 Pages The symbolism of a book can be a great but yet so small as in the form of a color. In the Great Gatsby, minor things have great importance. In the Great Gatsby, F. Scott Fitzgerald made sure to give great importance to minor details like color and objects. While the theme of the story is that anyone can gain the American Dream the fast or illegal way but always with a consequence, Fitzgerald pu t great importance into colors and objects. With the most common colors of green, white and yellow showingRead More Symbolism in The Great Gatsby, written by F. Scott Fitzgerald1628 Words   |  7 PagesSymbolism in The Great Gatsby, written by F. Scott Fitzgerald The Great Gatsby is a classic American novel, written by F. Scott Fitzgerald in 1927 about corruption, murder and life in the 1920’s. The true purpose for a writer to compose any piece of literature is to entertain the reader, and this writer does this to the best of his ability. In this well-crafted tale, Fitzgerald presents a fast moving, exciting story, and to any typical reader it can be enjoyed; however, if the reader takes the timeRead MoreColors and Symbolism in The Great Gatsby by F. Scott Fitzgerald1290 Words   |  6 PagesSymbolism is the use of symbols to supply things with a representative meaning or to represent something abstract by an existing object. In the novel The Great Gatsby by F. Scott Fitzgerald, colours are used to symbolize a person’s inner thoughts and feelings. Colours, such as green, white are used to find ones true feelings; while others use colours to hide their true persona. Colour symbolism is used to convey a deeper message to the read ers and help us understand the characters true colours. Read MoreSymbolisms in The Great Gatsby by F. Scott Fitzgerald Essay846 Words   |  4 PagesA few symbolisms in novels are as memorable as the green light in F. Scott Fitzgerald’s The Great Gatsby. Shining at the end of Daisy’s dock, it is close enough to be seen, but too far away to be reached. Still, Gatsby, an eternal optimist, stares at it at night, as if it showed him that all his far-away dreams were about to come true. The green light in The Great Gatsby is symbolic of hope, a source of inspiration, and a representation of the American Dream to Gatsby and to the novel’s readers.Read MoreSymbolism Of The Great Gatsby By F. Scott Fitzgerald1725 Words   |  7 Pagesof names further the motif of geography by using them as symbolism to represent some of the aspects in the American society at the time of the 1920s. East Egg symbolizes those from the old days, the West Egg represent those who have or ar e seeking financial opportunity and are known as â€Å"new money†. the valley of ashes represents the moral, social decay, and financial chaos of the American society at this time. 2.The symbol that Fitzgerald used as the outward manifestation of Gatsby’s wealth is hisRead MoreSymbolism Of The Great Gatsby By F. Scott Fitzgerald901 Words   |  4 PagesSymbolism of Color in Great Gatsby The Great Gatsby was portrayed as one of the greatest novels in American History. But, it is also analyzed as having multiple lenses. This book has been broken down into a ton of symbolisms and it has also been analyzed for every character. The book The Great Gatsby communicates symbolism with the many colors the story line uses and the different way portrays these colors through the settings and plots. The color green is related back to hope. â€Å"He (Gatsby) stretched

American Infrastructure Free Essays

American Infrastructure-Now or Never Because of the poor state of the economy the care American infrastructure has been ignored, which poses a danger to everyone that come in contact with it. Recent disasters have reminded many how important the care of American infrastructure is. America’s infrastructure gets a grade of â€Å"D† from the American Society of Civil Engineers (ASCE), which recommends that we spend $2. We will write a custom essay sample on American Infrastructure or any similar topic only for you Order Now 2 trillion on repairs and maintenance. â€Å"Much of America is held together by Scotch tape, bailing wire and prayers,† says director of the Fels Institute of Government at the University of Pennsylvania. But with the country no longer swimming but drowning in debt the upkeep of things such as roads and bridges, which we use every day, are easily overlooked. Mike Pagano, an urban planning expert at the University of Illinois at Chicago, said â€Å"We have convinced ourselves that infrastructure is free, that someone else should be paying or that we have paid our share. † One must stop overlooking the problems that one knows exist simply because the consequences are not immediate. Crumbling infrastructure has a direct impact on our personal and economic health, and the nation’s infrastructure crisis is endangering our nation’s future prosperity,† D. Wayne Klotz. According to the U. S. Department of Transportation more than one in four of America’s nearly 600,000 bridges need significant repairs or are burdened with more traffic than they were designed to carry. A third of the country’s major roadways are also in less than standard condition whic h data from the National Highway Safety Administration finds plays a factor in a third of more than 43,000 traffic fatalities. Along with the Association of State Dam Safety Officials finding that the number of dams that could fail has grown more that 134 percent since 1999 to 3,346 and more than 1,300 of those being â€Å"high-hazard† meaning their failure would threaten lives. When a council of 28 civil engineers evaluated 15 infrastructure categories on the basis of capacity, condition, funding, future need, operation, maintenance, public safety and resilience water received the lowest grade. ASCE gave U. S drinking water, inland waterways, levees, roads and wastewater infrastructures. The report they generated estimated that leaking pipes lose seven billion gallons of clean drinking water a day â€Å"Infrastructure is the four-syllable jawbreaker that governments use to describe the concrete, stone, steel, wires and wood that Americans rely on every day but barely notice until something goes awry (Kelderman). † Due to the state of the economy many lawmakers put the money need to keep infrastructure properly taken care of into things like defense. The federal Clean Water State Revolving Fund, which makes low interest loans to clean up or protect water supplies, has shrunk from more than $3 billion in 1990 to roughly $1 billion in 2007 (Kelderman). The report also suggests that there is an $11 billion dollar shortfall annually needed to bring facilities up to current federal water regulations. As stated in the article â€Å" The State of the Union-Crumbling’, the nation is spending less than 40 percent of the $225 billion needed annually for the next 50 years to maintain the current system of roads, rails and bridges and build enough transportation capacity for a growing population. In the past ten years there have been many infrastructure failures that make you wonder when the government will get serious about the issue at hand. Not paying attention to the condition of infrastructure has proven to be fatal. The article â€Å"The State of the Union- crumbling† confirms that on Aug. 1 2007 the Interstate 35 bridge in downtown Minneapolis collapsed into the Mississippi river, killing thirteen people. Steam pipe explosions in Midtown Manhattan last summer killed one and disrupted many. In March 2006 the Kaloko Reservoir dam in Hawaii collapsed killing seven and causing $15 million in damages. In 2005 after Hurricane Katrina the levees holding back Lake Pontchartrain gave way killing more than a thousand. Imperative calls have been made to prevent anymore catastrophes due to failing infrastructure but not much has been done. Money is still being put into things like defense which many politicians feel is more important. But if we keep neglecting our own home we may have nothing but half mangled buildings to defend. Our leaders are looking for solutions to the nation’s current economic crisis. Not only could investment in these critical foundations have a positive impact, but if done responsibly, it would also provide tangible benefits to the American people, such as reduced traffic congestion, improved air quality, clean and abundant water supplies and protection against natural hazard. † ASCE President D. Wayne Klotz stated. A report from Kansas City M issouri based HNTB corp. ound that 74 percent of Americans would be willing to spend more on various transportation expenses or taxes if the money was put toward long-term transportation improvements. More than half (58 percent) of Americans would pay more each month, an average of thirteen dollars per month, to reduce the time they spend in traffic by twenty percent. ASCE President D. Wayne Klotz also stated that â€Å"Infrastructure investment at all levels must be prioritized and executed according to well conceived plans that both complement the national vision and focus on system wide outputs. Goals of the plan should center on freight and passenger mobility, intermodality, water use, environmental stewardship and encouraging resiliency and sustainability. The plans must reflect a better defined set of federal, state, local, and private sector roles and responsibilities and instill better discipline for setting priorities and focusing funding to solve the most pressing problems. The plans should also complement our broad national goals of economic growth and leadership, resource conservation, energy independence, and environmental stewardship. Infrastructure plans should be synchronized with regional land use planning and related regulation and incentives to promote non-structural as well as structural solutions to mitigate the growing demand for increased infrastructure capacity. † A long-term infrastructure plan can foster productive growth in our economy, sustainable growth that furthers energy independence and real solutions to climate change and comprehensive growth so that low and moderate-income families have access to opportunity. And studies show that American citizen realize the importance and are willing to pay their fair share of the cost so the only thing missing now is action. Works Cited Kelderman, Eric. â€Å"The Pew Charitable Trusts. † Pew Center on the States. N. p. , 16 Jan. 2008. Web. 29 Oct. 2012. ;http://www. pewstates. org/projects/stateline/headlines/the-state-of-the-union-crumbling 85899387455;. Failure to Act. Rep. N. p. : n. p. , n. d. 2011 Report Card. American Society of Civil Engineers, July 2011. Web. 28 Oct. 2012. ;http://www. asce. org/infrastructure/report-card/economic-study/;. â€Å"American infrastructure receives ‘D’ grade on ASCE report card. † Clean Water Report 4 Feb. 2009: 2. General OneFile. Web. 2 Nov. 2012 â€Å"Infrastructure, Infrastructure. † Transport Topics. 3967 (2011): 6-. ABI/INFORM Complete. Web. 2 Nov. 2012. â€Å"Americans support infrastructure investment. † American City ; County 1 May 2011. General OneFile. Web 2 Nov. 2012. 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Company Operates In Industry Of Supermarketâ€Myassignmenthelp.Com

Question: Discuss About The Company Operates In Industry Of Supermarket? Answer: Introducation Woolworth is the firm that operates in the industry of supermarket. The company started its first store in Sydney in the year 1924. Till the year 2012, the company has been considered as the biggest firm in the industry (Australia, 2007). Today also, it is one of the largest supermarket chains in New Zealand as well as in Australia. There are number of brands that the company operates such as Safeway, Dick Smith and Big W etc. the major function of Woolworth is that it acts as the mediator between the producers and the customers (Woolworths, 2017). The company serves the people with their online website as well and thus it makes the customers base from the online services. There are many competitors to the company but the major one is Coles. Both these companies have duopoly nature of leadership in the supermarket industry of Australia but government these days is suppressing their power and giving chance to the new companies to enter the industry so that the duopolistic situation ca n be controlled and the new companies can also serve the people in the market. Vision and mission: As far as the vision of the company is considered, it has been analysed that the company believes in delivering the best shopping experience to the people every time. The mission statement of the company suggests that it wants their customers to be fully knowledgeable about the products and the services they are availing from the company. Approaches to achieve vision and mission: There are different approaches of the company to achieve the above stated vision and mission. There are four strategies that have been used by the company in order to have the vision and the mission of the company. The strategies are: Extending the leadership in the area of food and liquor. Improving the portfolio of the company to increase the value to the shareholders. Tracking the records in order to grow. Putting in place all the areas for growth. PESTLE analysis: Political factors: Political factors involve the elements that are related to the government involvement in the industry. The government of country directly involves in the practices of supermarket industry (Freeman, 2010). Australia Competition and Consumer Commission, Trade Practices Act and Foreign Investment review Board are some of the associated authority that regulates the industry in Australia. Economic factors: Economy factors are related to the economy of the country. All the factors of economy are favourable for the company called Woolworth. This is because the economy of Australia is stable in nature. People here have high purchasing power and thus can afford to buy the things from Woolworth. Technological factors: as far as the technological factors are considered, it has been analysed that the company is very well versed with the technological tools such as online shopping facility. The company has its own website that provides good user interface to the customers (David, 2011). Social factors: the major social change that has been observed in Australia is about the choice of diet food. The people are more concerned about their heath these days and thus require Diet food (Hitt, Ireland Hoskisson, 2012). The company is offering the same to the customers in the form of healthy food products. Legal factors: Trading policies are the major legal element that affects the functioning of Woolworth. This is because it imports many products from different countries. Environmental factors: Woolworth practices producing the organic food are one of the practices that shows the company is concerned for the environment sustainability (Hill, Jones Schilling, 2014). SWOT Large market share Good financial position in the market: the company is serving the large market and has large number of business thus it has good and strong financial position as compared to other companies in the industry (Peppard Ward, 2016). One of the leading firms in the industry: the company has the duopolistic power and thus have large market share in the Australian supermarket industry. Efficient supply chain management system: the supply chain of the company is so effective and thus supplies the products on time (Klein, 2009). High brand image: the company never compromise in quality and serve the customers with good quality products and have a great brand image. Weakness: High operating cost because of large operations: As the company operates at very large level, thus the overall operating cost of the company is very high. Opportunities: Opportunity to develop more sustainable practices: there is an opportunity for the company to develop the practices that are more sustainable such as green marketing. Launching own brand of diet food or drinks: serving the people with own brands products is also an opportunity to expand business in the new section (Swayne, Duncan Ginter, 2012). Threats: Competition from the small companies like ALDI: the small competitors such as ALDI are giving tough competition to the company. Technological advancement: change in the technology act as the threat for the company. Change in customer choice: in this dynamic environment, the choice of customers changes and thus it is a threat for the company to cater the different needs timely (Hesterly Barney, 2010). Potential competitors: The major competitor for Woolworth is Coles. This is because; both the companies are serving the market with duopoly in the industry. It is the subsidiary company of Wesfarmers. Some of the strengths and weaknesses are: Strength: the company is the major competitor for Woolworth thus has the large market share in the industry. Its pricing strategies are very impressive and provide the customers with frequent price cuts and offers (Finkelstein, Hambrick Cannella, 2009). The online pick-up and delivery service of the company is also very efficient. Weakness: the company has faced the criticism from suppliers for negotiating with them and this has affected the companys image in negative way. Revised vision and mission: As per the analysis of the overall environment of the industry and the market it has been analysed that Woolworth should make some of the alterations in its vision and mission. The revised vision of the company should be: To deliver the best services and experience of shopping to the customers with convenience This vision is revised in order to make the changes in the shopping experience of the people and to serve them with better services (Nag, Hambrick Chen, 2007). Convenience is the best thing that can attracts the customers to the shopping centre and thus providing convenient services and processes to shop helps in attaining customer satisfaction. The revised mission should be: To serve the market with diet food with low price and offers Diet food is the first choice of the customers these days. Thus, it is important for the customers to make such changes in their food options. Delivering the market with the food products helps the company to attain the customer market share of new market segment (Thompson Martin, 2010). Organizational values required: There are many values that the company uses to achieve its objectives. Now as per the analysis the alteration has been done in its vision, so the company needs to add on some values in its old value set. Some of the values that need to be added are: Being responsible towards the environment Manufacturing own products at low prices Enhancing the practices of customers support Formulation of strategic objectives The new strategic objective of the company should be related to create some new experience for the customers at the time of shopping and providing them with great offers along with serving the customers with their products. Some of the objectives are: To develop the staff and customers interface Improving the online website interface to make it more user friendly Making the sustainable manufacturing process and serving the customers with organic food (Wheelen Hunger, 2017). Provision of offers and discounts to loyal customers; increasing the number of loyal customers by 20% Develop strategies: timeframe, parties responsible, and performance indicators Strategies Time duration People responsible Performance indicators Training to the sales staff 3 months HR department of the company is responsible for this activity The performance indicator is the customers satisfaction score Making changes in the customers support option of the website (Evans, Stonehouse Campbell, 2012). 3-4 months The IT department of the company The performance indictor in this case is the website surfing score or the number of people using the website for shopping Discounts on non-seasonal products Every year The pricing department of the company The performance indicator of the strategy is increase in sales of the non-seasonal products Serving the customers with own organic brands (Keith, 2012). A year Production department of the company along with top management The performance indicator in this case is successful release of the new products. It is the part that discusses about the implementation of the strategies that has been formulated in the above part of the assessment. The strategy can be implemented by some of the support services such as the human resources of the department, prior communication of the strategies to the people and providing and evaluating the implementation of the new strategy in the company by some of the methods. KPI progress: Customer satisfaction score: It is the performance indicator that describes about the level of customers satisfaction and the increase in the number of customers who are satisfied it to services (Arli, Dylke, Burgess, Campus Soldo, 2013). For this purpose, the analysis needs to be conducted in order to determine the level of customer satisfaction after training the sales staff. It has been analysed that the earlier a score of customer satisfaction was76% and now after three months of the training implementation, it has been observed to be 83%. This suggests that the strategy that has been sued to make the customers interaction better and to improve the shopping experience of the customers has proved to be successful at some extent (Vonk, Geertman Schot, 2007). Number of online shoppers: It has been analysed that number of online shoppers suggest the level of user friendly interface of the site. If the number of online shoppers of the company increased, this means that the website of the company is user friendly. After assessing the new website features, it has been analysed that the online shopper percentage has increased by 5% from the last 3 months. Increase in sales of non-seasonal products: even after implementing the strategy of discounts and offers the sales of non-seasonal products has not showed any improvement. Thus this strategy should be altered to make the progress. Release of new products: As the evaluation is done after 3 months, so identifying progress of this KPI is not possible. It has been analysed that the company has planned to enter the range of healthy food products and manufacturing the organic food but the plan is still in progress and has not been approved by the top management. Milestone progress To develop the staff and customers interface: This is the first objective that has been set by the company. It has been observed that the interface between the staff and the customers has improved because the customers satisfaction level and the number of foot falls in the store have also found to be increased. It can be said that the objective is 70% achieved. Improving the online website interface to make it more user friendly There are several customer supports features that has been changed and altered according to the requirement to make the website for user friendly (Dos Santos, 2011). The objective of the improving the website and getting more customers has completed around 40% as the rise in the number of customers is 5%. The company wants it to be at least 12.5%. Making the sustainable manufacturing process and serving the customers with organic food: It has been analysed that the plan or the manufacturing the organize food and releasing it into the market is ready but need the approval of the top management thus the objective is 20% achieved. Provision of offers and discounts to loyal customers: the loyalty of the customers has been increased by 5% only and thus it has been observed that there is no such growth. The non-seasonal product sale is also found to be increased. Overall progress As far as the overall progress is concerned, it has been analysed that the objective of achieving large number of online customers is at the verge of completing and the company is doing well with its strategies (Khan, 2011). The strategy of providing discounts have failed as it does not forced to be effective, thus it is required the company to make alterations in this strategy. This is because it is the major strategy of the competitor fir that is Coles. If Woolworth failed to apply this strategy effectively then it is difficult for the firm to compete with Coles. The online sales have also increased slightly as the change is website is done (Wahyuni, 2010). This change is effective but by making more changes and making the site easy to use for the customers can provide more benefits in this field. Improvements: In terms of improvement, the major improvements have been seen in the customers satisfaction store. It has been analysed that the customers are very much satisfied with the new and trained staff. Training of staff results in better communication skills and better interaction.Improvements have also been observed in the field of online shopping. The better user interface of the website brings new improvements in the online shopping facilities by the company. There are many benefits of that have been observed in the companys process. The improvements that have been observed support the company to compete with the competitors and also with the new entrants who are also serving the market very well and grabbing the market share. There is still the scope of improvement in the strategic plan. The improvement can be made in several areas such as online website. Here the customer supports feature can be improved so that customers can easily contact the customer supports executives and get imm ediate response. The major area that needs to be improved is providing area. This is analysed that the offers and the discounts that are offered to the customers are not that promising. It is really important for the company to make efforts in this area and prepare a good plan for pricing. Communication plan: audience, resources, time frame, presentation. Communication plan is required to map out the activities that need to be done in order to communicate about the plan to the relevant audiences (Spillan Ling, 2015). The communication plan requires some of the resources and people to deliver the information to the relevant audiences. The audience of this report or the strategic plan are the employees and the top management people along with brad of directors. This is because it is required to inform the employees of the respective department about the changes made in the strategies and the revised mission and vision of the company (Narsing, 2011). Top management needs to know all these things as they need to make ultimate decision over the changes. The other stakeholders such as shareholders also have right to know all this and different mediums can be used to save the information to shareholders such as E-mails. The resources that are required to conduct the communication of the information are the meeting room and the presentation for the employees and the top management. For shareholders, the information required to be transferred from mails or letters thus computer system is require along with the typed information. Timeframe: the time required to communicate the plan is 1 week for the shareholders, 2 or 3 days for the employees and a week to all the top management people. References: Arli, V., Dylke, S., Burgess, R., Campus, R., Soldo, E. (2013). Woolworths Australia and Walmart US: Best practices in supply chain collaboration.Journal of Economics, Business Accountancy Ventura,16(1). Australia, E. C. (2007). Sustainability.Every Child,13(1), 1-35. David, F. R. (2011).Strategic management: Concepts and cases. Peaeson/Prentice Hall. Dos Santos, M. A. (2011). Minimizing the business impact on the natural environment: a case study of Woolworths South Africa.European Business Review,23(4), 384-391. Evans, N., Stonehouse, G., Campbell, D. (2012).Strategic management for travel and tourism. Taylor Francis. Finkelstein, S., Hambrick, D. C., Cannella, A. A. (2009).Strategic leadership: Theory and research on executives, top management teams, and boards. Strategic Management (Oxford U. Freeman, R. E. (2010).Strategic management: A stakeholder approach. Cambridge university press. Hesterly, W., Barney, J. (2010).Strategic management and competitive advantage. Pearson, ed., Pearson Prentice-Hall. Hill, C. W., Jones, G. R., Schilling, M. A. (2014).Strategic management: theory: an integrated approach. Cengage Learning. Hitt, M. A., Ireland, R. D., Hoskisson, R. E. (2012).Strategic management cases: competitiveness and globalization. Cengage Learning. Keith, S. (2012). Coles, Woolworths and the local.Locale: The Australasian-Pacific Journal of Regional Food Studies,2, 47-81. Khan, S. (2011).Marketing mix strategy adaptation: a retail organisation's response to the global economic downturn(Doctoral dissertation). Klein, D. A. (2009).The strategic management of intellectual capital. Routledge. Nag, R., Hambrick, D. C., Chen, M. J. (2007). What is strategic management, really? Inductive derivation of a consensus definition of the field.Strategic management journal,28(9), 935-955. Narsing, A. (2011). RFID and supply chain management: an assessment of its economic, technical, and productive viability in global operations.Journal of Applied Business Research (JABR),21(2). Peppard, J., Ward, J. (2016).The strategic management of information systems: Building a digital strategy. John Wiley Sons. Spillan, J. E., Ling, H. G. (2015, January). Woolworths: An Adizes Corporate Lifecycle Perspective. InBusiness History Conference. Business and Economic History On-line: Papers Presented at the BHC Annual Meeting(Vol. 13, p. 1). Business History Conference. Swayne, L. E., Duncan, W. J., Ginter, P. M. (2012).Strategic management of health care organizations. John Wiley Sons. Thompson, J. L., Martin, F. (2010).Strategic management: Awareness change. Cengage Learning EMEA. Vonk, G., Geertman, S., Schot, P. (2007). A SWOT analysis of planning support systems.Environment and Planning A,39(7), 1699-1714. Wahyuni, D. (2010). The Importance of Supply Chain Management in Competitive Business: A Case Study on Woolworths. Wheelen, T. L., Hunger, J. D. (2017).Strategic management and business policy. pearson. Woolworths.com.au. (2017). About us [online] Available at: https://www.woolworths.com.au/Shop/Discover/about-us [Accessed 24 Aug. 2017].